According to a recent article at the SMH, the UFC hopes to convince the Victorian Government to allow cage-fighting into Melbourne.
Co-owner, Lorenzo Fertita told the Herald he believes Australia has a fantastic market for MMA, and although he wants an event in Melbourne, he prefers to educate the nay-sayers rather than ask the public to vote against politicians to change their stance.
Given the success of the Sydney show, the UFC plans to return to Australia early next year, but definitely wants to infiltrate the Melbourne market, given that 47% of attendees to the previous Australian event came from Melbourne.
For economic reasons alone, the UFC claims that approximately $15 million was injected into the Australian economy from the last visit, with large spending on accommodation, food, and entertainment.
Marshal Zelaznik, Director for the UFC's international operations said "we haven't really dug into Melbourne to find out what the problem is there, there is some misinformation about whether it's the cage or whether it's MMA in general".
Obviously, the fans of the fastest growing sport on the planet don't think there are any problems in Melbourne.