According to MMA Weekly, the UFC continues its global expanse by recently announcing its plans to hold events in Germany, Australia, and the Philippines. Following the success of the UFC in the UK and the recent debut in Canada, the UFC is confident of extending its brand which has single handedly popularized Mixed Martial Arts globally.

At the moment, the rumoured location for the first event in Germany is Berlin. Based on record breaking Pay Per View results and attendance for the recent event in Canada, the international popularity of the sport is evident, and it is clear that throught the popularity of MMA that the UFC offers something that transcends any cultural barriers.

As Dana White said “I take two guys and put them in the Octagon and they can use any martial art they want. It translates through all different cultural barriers, language barriers... people love fighting.”

He continued, “I think that this thing can be global. I think that this thing can be the biggest sport in the world. I already know it's the most exciting sport in the world.”